We are delighted to learn more about Berufebilder.de and share their story with all of you.
You probably know that worldwide, there are over 200 million blogs. Berufebilder.de is recognized as one of the 500 most important German blogs according the Blogger Relevance Index and one of the most widely read German Jobblogs according to Wikipedia & DIE ZEIT (the German “Times”). It’s also running the News-Service Best of HR, giving an overview about German HR-Media.
We at Nouri.sh recognize that building Berufebilder.de every day is a challenging task. We wanted to understand and share with you how Nouri.sh email newsletter and marketing adds value to their network and subscribers and helps them grow.
Today we have invited Simone Janson, a renown author, columnist and expert in HR Communications who operates Berufebilder.de for a short interview. Here is how they use Nouri.sh to engage and grow their community.
Q: Simone, please tell us more about Berufebilder.de.
A: It is all about Career, HR, Management, Digital Change and the Future of Work. What makes us stand out is our large community. Not only do we have more than 8.000 daily readers and over 10.000 subscribers to date and growing in different channels, but also a large network of Experts and Partners.
Q: What does “Berufebilder” mean and how it is related to its mission?
A: Translated it would be something like “Vocation Building”. It’s a play on words and it means to create your personal job, your personal vocation or the job of your dreams if you want to call it like this, the job that matches exactly your skills and abilities. In the digital and flexible working world of the future this will be a more and more important competence. Berufebilder.de wants to help meeting this target, giving tips, information and examples of job profiles. In German job profile means Berufsbild, which is quite a similar expression.
Q: Why did you want a newsletter in the first place?
A: Because it’s easier to keep in touch with our network and it is more comfortable for our clients. Our readers like a weekly overview of all the news and information delivered with a personal approach.
Q: Why did you choose Nouri.sh?
A: Because we found it simple to set up, very convenient for our email marketing program and matching our ongoing and growing newsletter needs. Also the ability to set up different campaigns to segment subscribers and ability to combine different RSS feeds.
Q: How easy was it to get going with Nouri.sh?
A: In the beginning I found it a bit unusual compared to other tools, but once I understood the system, I found it much more easy and quick to use than other systems, especially the layout-design.
Q: Would you recommend us to friends/ colleagues?
A: Yes, and I will recommend it to all my readers on http://berufebilder.de !
Q: Do you want any new specific features which will help make your Nouri.sh newsletters even better?
A: It would be nice to add customizable auto-responders for new subscribers. Also a double opt-in function.
Q: How much has your web traffic increased thanks to Nouri.sh? Do you see any change in figures already?
A: It’s difficult to say, because I started Nouri.sh together with other marketing channels. However I have already received a lot of positive feedback for the clean design of our eNewsletters powered by Nouri.sh. And last but not least, the number of our subscribers nearly doubled in less than 3 months!
Nouri.sh: Congratulations! How cool is that?!
Q: How do you intend to promote your newsletter to increase subscribers?
A: I have already set up a subscribers-only area which brings a lot of new subscribers.
Q: Anything else you’d like to share: stats, news, info…
A: I would like to thank Nouri.sh for the great support!
Nouri.sh: Thank you Simone! It is a pleasure having you on board and learning from you!
Dear Nouri.sh readers, I hope you enjoyed today’s story. Let me know how you use Nouri.sh by emailing me at my[at]nouri.sh. Sharing your story will help us and others discover you and learn more about your business.
With any Nouri.sh paid plan you can create as many different campaigns as you need and segment your subscribers in a way to deliver the most meaningful content to each group. Nouri.sh campaign statistics and integration with Google Analytics provide you with insights into what works well for your newsletter and which aspects you can improve.
Interested to find out how Nouri.sh can also help you and your business engage with the right audience? Then drop me an email at my[at]nouri.sh – I will be glad to help you get the best out of your email newsletters with Nouri.sh.