Below is just an outline of what an ipad could mean for your business and how it will change the face of email marketing forever.

Although the ipad is meant for personal rather than business use, it still has its relevance in today’s corporate world.  The benefit of sending emails to customers who have ipads (not that you would be able to get hold of this information) is that they are more likely to read the email. When at work consumers are busy working and replying to the more important emails, meaning your email often gets overlooked or seen as spam. However, this changes when the email is read on a device like an ipad as consumers often spend time browsing through their emails at a leisurely pace. 

The next issue is visibility. The preview pane in Outlook is small and people can only see the top of the email, which contains a header with the company logo and no real information, which doesn’t  convey your message well. Some webmail clients, such as Google Mail, Yahoo etc also disable images within emails. This helps to destroy your brand image and appears unprofessional. The best ones to test to ensure that the majority of your audience don’t experience any issues or irregularities in rendering are Yahoo!, Windows Live Hotmail, Gmail/Google Mail and AOL. Test these periodically to ensure that email client changes and upgrades don’t affect your emails.Contrast all of this to the iPad. Images are displayed by default. The preview pane is much larger. This means that recipients be able to preview most of your email. There are also fewer distractions on the email client itself; Outlook has tons of sidebars, folders and options that not only take up valuable space but compete for attention with emails.

Another advantage from a technical point of view is that the iPad email client uses the same rendering engine as the Safari web browser. This means that if something displays fine in Safari, it will appear almost exactly the same in an iPad email. And Safari will display things almost exactly the same as Firefox, Chrome and, if you’re careful, the later versions of Internet Explorer. Since Safari supports HTML 5, so does the iPad email client. One of the main features of HTML 5 is the ability to embed images directly in the page. If the iPad takes off this could lead to a boom in video email marketing.

I would encourage all email marketers to get hold of an iPad and start testing. You need to see how your emails look on this new device and make sure that they are rendering correctly. This is just the beginning of how email marketing will change over the next few years so make sure you keep abreast of the latest technological advances and social revolutions.

Just thought i would drop in and let you know that Nourish is now featured in the Email Guide’s directory so please post your reviews here http://bit.ly/csrusl

We’d love to hear what you think!

Don’t forget we are also on Linkedin, Facebook and Twitter so don’t forget to follow us online for the latest news and reviews.

Thanks

Andrea

andrea@nouri.sh

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In exchange for upgrading from a competitor’s product, we’ll give you:

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• Use the form below to express your interest
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The importance of email marketing to digital marketers is clear from our latest email marketing census1 which showed that Email‟s share of the budget had increased to 23% of annual digital marketing budgets in 2008. Budgeted spend on email marketing was only slightly behind the budget for the website and search marketing, activities which tend to be much more widely discussed online.

Investment in email marketing reflects the results delivered, with respondents to our email census rating email as the best channel for return on investment after search engine optimisation, with almost two thirds of company respondents (78%) rating email as either “excellent” or “good”. Only 4% say that email is “poor” for ROI, with a further 18% describing it as “average”.

So there you go………email is the most effective form of digital marketing so if you don’t already have a nourish account sign up now to start your online campaign. Registration is free and takes only a few moments.

The Act includes provisions about:

-The online infringement of copyright, including copyright and music companies’ rights and about penalties for infringement
-The functions of Ofcom
-Internet domain registries
-The functions of the Channel Four Television Corporation
-The regulation of television and radio services
-The regulation of the use of the electromagnetic spectrum
-The Video Recordings Act 1984
-Public lending right in relation to electronic publications
-Amendment of the Communications Act 2003 requiring Internet service providers (ISPs) to disclose details of customers who repeatedly infringe copyright, on production of sufficient evidence, with a possible fine of £250,000 for non-compliance
-The requirement that ISPs block access to sites that allow “substantial” infringement

For more information, the full act is available here. http://www.opsi.gov.uk/acts/acts2010/ukpga_20100024_en_1

We intend to award a feature every month and there is no deadline for this contest but why wait!? This is a great chance to get showcased and gain more subscribers. Send me your newsletter now at my[at]nouri.sh so that we generate awareness and exposure for you from our blog!

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And remember if you still need a little help getting your newsletter as smart and powerful as you want it, just drop me a line, I’ll be happy to help

Do you want to send your loyal customers vouchers or promotions as a birthday gift?

Then think about segmenting your subscribers into specific groups – you may want to target certain groups at particular times of the year etc. The more relevant you make your campaign the better the response. Choose demographics such as age, gender, post code etc.

This is a popular marketing tool so make sure you don’t miss out and segment your audience now!

Choose from nine stunning newsletter templates

Wow! Check out our newsletter templates, available now.

There is a simple formula to great newsletter design – keep it simple. Each template is similar in layout, but unique in imagery. Pick the template that suits you best & watch your open & click through rate soar!

There are nine distinct templates representing different sectors, demographics and industries. We’ve tried to include something for everyone. Login today to browse the new templates available.

We’ve tested them in a variety of email applications including mobile email and on the iPhone. Wherever used, your Newsletters will look great!

Example newsletter template for schools

You can even download & edit your preferred template, so you can add your branding or change the colors or fonts as you see fit.

Remember, if you want a custom template, we’ll do it free if you upgrade to any annual plan, or for just $99.

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