Mar 05

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Small businesses can easily use the Nouri.sh solution to distribute a newsletter. It takes a very short time to set-up (the team can do it  for you if you ask nicely!) it has a great ROI and the online videos provide instant support throughout the process. There is a free  level of service so you can get started with no outlay. Here are just some ways in which individuals and small business owners can use  Nouri.sh to drive traffic to their site.

 

Distribute content

If you are writing blog content or a news page and not distributing it then you are not only missing a trick, you are also wasting your valuable blog posts! Not many people will remember to keep checking your site for new content, so delivering it to them automatically is a no-brainer. If someone lands on your site and they enjoy what they see, they will happily divulge their email address.

Blogging is now 20 years old and even though it has evolved, it is certainly here to stay. Blogging is now a key part of eMarketing so building an audience is really important, especially if you want your blog to be profitable rather than a hobby. The Nouri.sh team will help you grow your subscriber base and give you pointers about your newsletter to ensure what you send out delivers results.

Personalise communication

One of the charms of owning a small business is the relationships you can build with your customers. You get to know what they like, and most importantly what they like about your business. If you are a restaurant owner this may be remembering their favourite drink or dish, if you are a personal trainer this could be remembering their past injuries or which exercises they dislike the least! However you look at it, personalisation is perceived extremely well by customers. And there is no reason why newsletters cannot work in exactly the same way.

By obtaining a little bit more information about your customer, you can target them with a highly relevant email. By tailoring the content to the reader you are not just saying, “Hello, we exist” but “Good morning Steven, we have noticed that you have visited our shop on a few occasions and we know you regularly buy batteries, so please find a discount voucher to redeem off your next purchase”. Personalising content increases click through rate and conversions.

Send a welcome email

If a customer has subscribed to your newsletter there is a good chance they are already interested in you and your product. Target new users with tailor made content to reward them for singing up and remind them why they like you! A welcome email typically attracts a 50% open rate. Unfortunately, this will decrease over time so make the most of this opportunity.  Convert this interest in to a sale by offering a discount code, or convert their interest in to social media interaction with other incentives.

For more tips about tailoring newsletters to your business needs click here

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Jan 17

Nouri.sh is a unique email newsletter solution. You can tailor the content and the look of the newsletter to fit your specific needs. Nouri.sh is a great way for sharing blog posts with your aficionados and is an equally good solution for internal email as you have the option to create multiple campaigns to target specific groups.

Yes, there are other similar products on the market but here are just some of the reasons why we stand out from the crowd.

WordPress Plugin

We have our very own WP plugin that adds a widget to your WP blog, allowing people to subscribe to your Nouri.sh newsletter campaign. You simply choose which campaigns you want to make available to your visitors.

To install, simply download this file, unzip and upload to your plugins directory within WordPress. Once installed you will see a Nouri.sh link in the menu, you simply input your username and password, choose the campaigns to make available (if you have more than one) and away you go!

Subscribe Forms

Getting new subscribers is important to the growth of your campaign. This is true whether you are an eCommerce business looking for an instant conversion, or whether you are just looking to remind someone about your brand. Here at Nouri.sh we have 3 different subscribe forms to help you grow your campaign.

For more detailed information about subscribe forms see here.

-Simple

The simple subscribe form is perfect for adding in to emails or posting on social media sites. Another great place to put this form is in your email signature.

-Customised

You can provide individuals with a customised link which will automatically subscribe them to the campaign when clicked on. Be sure to edit the URL to include their real email address.

-Advanced

The advanced subscribe form is better suited to a webpage or blog page. In fact you can add this form in to any page that you wish by pasting the code in to your newsletter template.

Measurable Success

When you login to view your campaigns you have access to a variety of statistics. You can see how your subscriber base is growing and view metrics such as the open and click-through rates.
You can also measure the success of your newsletter using Google Analytics by editing the newsletter template to enable tracking. This allows you to dig even deeper in to what content your readers find the most relevant.

Nouri.sh is FREE

With Nouri.sh you can subscribe to our free plan and send up to 1,000 emails a month. You can also combine multiple RSS feeds to ensure content is highly relevant to your readers.

Unlike any other similar service out there Nouri.sh does not force you to upgrade to a paid plan after a 15 or 30 day trial. You can test Nouri.sh for free as long as you like with the same great support and customer service as you would expect from the paid plans.

Customisable Nouri.sh Plans

We also offer a selection of paid plans which we can help you to customise to meet your specific needs. The main benefit of signing up to a paid plan is that you can set up multiple campaigns, allowing you to segment your subscribers. This is imperative for creating reader specific content and allows you to tailor make emails for multiple subscriber groups.

Other great features include:

- More emails. You can currently send up to 100,000 emails per month on our Professional plan. If you are looking for an even higher volume please contact us: sales@nouri.sh

- Advanced subscriber management. You have enhanced management features giving you the ability to download/export subscriber lists for easy management

- Nouri.sh is flexible; it can be tailored to suit bloggers, businesses and is even a useful internal eNewsletter solution. Our team is here to ensure users make the most of Nouri.sh, so if there is something you would like that we don’t currently offer then drop us an email to let us know.

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Dec 31

Don’t make unachievable resolutions this year, follow these 3 simple steps to improve your eNewsletters.

By spending a little time reviewing your newsletter content and making simple changes you can make a big difference in 2014. Of course it is always good to have big ambitions, especially when it comes to business but here are 3 top tips to ensure a prosperous new year.

Review previous newsletters. People often set up newsletters without stopping to think what the audience actually want to receive. Does it read well? Does it address your target market? And most importantly, if you were being asked to criticise the content, what would you highlight?

Have a read through past emails and go through them with a fine tooth comb, imagine you have just received a message in your inbox. Does the title make you open it? Make a list of questions such as those I have mentioned and draw some conclusions. If you would like some impartial advice regarding your newsletter the team at Nouri.sh will be happy to provide feedback.

Sometimes it is what you don’t do that makes the difference. Let me illustrate what I mean by using the visual of a Waltz. The Waltz is the most graceful dance, it looks simple and effortless, however in order to actually achieve this a huge amount of control and precision is required. One jerky movement and the whole illusion is ruined. In terms of an eNewsletter, the most effective ones will target the reader with intellect and calculated content, not with brash generic statements. The tact with which you deliver your content is very important.

Tailor your newsletter to your audience. This may seem obvious, but when was the last time you reviewed your subscribers activities and interests? You can use multiple feeds to create a newsletter with Nouri.sh so why not make the most of this and send the relevant feeds to the relevant people.

Image you own a coffee shop and you know that certain customers like certain drinks. The click through rate of an eNewsletter that gives them information or offers about their favourite beverage will be significantly higher than that of an email with generic information about the shop. If you have information about customer behaviour then you should be using this knowledge to create multiple campaigns. This demonstrates that you know and understand your reader.

Implement some changes. After reviewing your newsletters with the audience in mind, implement the top 3 things you have picked up on and see how this affects the open rate and CTR. You can use these statistics to see how effective your changes have been.

All the best for 2014 from the Nouri.sh team

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Dec 07

The new year is a time for new starts, but why fix what’s getting results?

Continue nouri.shing your online marketing campaigns into 2013 and we’ll give you some special discounts to help kick-start your newsletter:

  • 2 months free when you prepay for 10 months, giving you newsletter campaigns throughout 2013.
  • A free, tailor-made newsletter template (worth $99) AND 2 months free when you prepay for 22 months. Your template will be designed to match your existing branding or your new vision, and structured to your liking.

And in case that wasn’t enough, we’re also offering comprehensive bespoke packages tailored to your unique business requirements.

To take advantage of any of these offers, email us at my[at]nouri.sh and we’ll get in touch as soon as we can.

Don’t miss out. The Nouri.sh team look forward to helping you make 2013 your best year yet!

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Jul 04

The last few months have been very busy for us at Nourish. We have put a lot of work to ensure Nourish runs smoothly with minimum effort from your side.

We have put together some simple steps to help in case you need quick troubleshooting advice. If you have scheduled your campaign, however it did not deliver occasionally, please check the following:

1. If you configured a minimum number of posts, you should ensure that you RSS feed has enough new items to send. For example if you configured a minimum of 3 but only 2 posts were written since last newsletter, then it will not send until you have enough posts. You will have to log into your Nourish account and select “cancel” or “send anyway”.

2. Check if the URL of your RSS feed has not changed. This can happen for example if you change the permalinks setting on a WordPress blog.

3. The RSS feed you’ve set up for a blog or webpage may have some errors that need to be corrected. Please note the following:
* Please run your URL through an RSS validation service like the one at http://validator.w3.org/feed to identify compliance errors. RSS feeds should be RSS 1.0, RSS 2.0, or Atom compliant to be used by Nourish successfully.
* Even if your RSS is valid, but there are some errors identified please try to correct them by contacting your IT team or your feed producer.

4. If everything above worked just fine, there still may be issues with the RSS feed accessibility. You may want to contact your feed producer. They may be updating or eventually having site issues, or they may limit third parties, like Nourish, from accessing their site.

If you have configured everything correctly but still there are issues please contact Nourish Customer Support via a Help Desk ticket from within your Nourish account. Alternatively you can use this url directly: http://www.nouri.sh/helpdesk

Of course you are welcome to drop us a line if you are not sure how to perform some of the steps above.

To help you quickly and efficiently we ask you to include as much details in your message to us.

Thank you for using Nourish!
Your Friendly Nourish Customer Support

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