Fed up with paying for a service you’re not always using?

You need to upgrade to Nourish…

If you’ve been using a competitor’s product to distribute your email newsletter and are not quite happy with the service, we’d be delighted to win your business.  Other email distribution tools may not quite give you the same customer service or quality of newsletter, we’ll prove to you how Nourish is better!…

In exchange for upgrading from a competitor’s product, we’ll give you:

• 6 months free (on the starter plan – 5000 subscribers)
• A professionally designed custom template
• Setup support to help you get the most from your newsletter

You must be using a paid for level of service and close your account with the competitor to be eligible.

The process works as follows:

• Use the form below to express your interest
• Register on the free version of Nourish
• We then create your custom template, for you to approve
• Migrate your subscribers to Nourish
• Edit the subscription forms on your website
• Close your account with your competitor & send us the proof!

Existing Nourish Customers:

If you’re an existing customer reading this, please join the affiliate programme then help us promote the campaign by tweeting about it.

Please drop us your details to take advantage of this offer...

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E-Mail Address: *

What email solution do you currently use? *

Why do you want to upgrade to Nourish? *

What specifically appeals to you about Nourish? *

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We intend to award a feature every month and there is no deadline for this contest but why wait!? This is a great chance to get showcased and gain more subscribers. Send me your newsletter now at my[at]nouri.sh so that we generate awareness and exposure for you from our blog!

Join us on Facebook, Twitter and LinkedIn to follow our discussions and share any comments and statistics you may be willing to share with us and other followers.

And remember if you still need a little help getting your newsletter as smart and powerful as you want it, just drop me a line, I’ll be happy to help

This month we’d like to showcase a great example newsletter created by http://www.dgm-uk.com/ - DGM, the UK’s most experienced  affiliate network.

We designed a custom template to promote the DGM brand and give a more professional look to all their newsletter mailings. With well written content, this is an excellent example of a newsletter designed for hundreds of subscribers.

DGM empower their customers with control over their affiliate and search marketing campaigns, deliver more performance, and ultimately… more return on investment.

Take a look at their website http://www.dgm-uk.com and you will immediately notice the newsletter subscription box on EVERY page. Using the WordPress Nourish plugin makes this incredibly simple. You are more than welcome to sign up!

Thanks to Chris here is some valuable feedback about DGM’s experience of Nourish:

Why did you want a newsletter in the first place? We wanted to be able to provide a weekly touch-point to for our current and prospective clients to keep us front of mind.

Why did you choose Nourish? I was keen to reuse content already written on our blog and site so RSS was the way forward.  The fact that Nourish can aggregate more than 1 feed was the decisive factor, plus all sites are built using WordPress.

How easy was it to get going with Nourish and would you recommend us to friends/ colleagues? Pretty easy, except the template, but Nourish did that for us. And there were a couple of glitches with links not working. Took about a month to get up and running smoothly. And yes, I would.

How much has your web traffic increased thanks to Nourish? Too early to tell, but the visitors that have come through have spent the longest time on the site and viewed more pages than average.

Have you noticed more engagement on your blog with returning visitors? Mildly but can’t attribute that to the newsletter yet.

How do you intend to promote your newsletter to increase subscribers? The sign up boxes are on both the blog and the main site for organic growth.  Sales team will be encouraging people to sign up and will promote via Twitter, Facebook etc. We’re also going to increase the scope of the blog to include more interest pieces.

Hope you liked today’s feature. Stay tuned for new Nourish features to make sure your newsletters are smart and powerful!

If you’d like to have your newsletter featured on our blog, please forward it to me at my[at]nouri.sh and we’ll showcase it in one of our next editions.

Here are some great tips for creating amazing email newsletters. And remember if you still need a little help getting your newsletter as bright as you want it, just drop me a line, I’ll be happy to help.

Mariana

Choose from nine stunning newsletter templates

Wow! Check out our newsletter templates, available now.

There is a simple formula to great newsletter design – keep it simple. Each template is similar in layout, but unique in imagery. Pick the template that suits you best & watch your open & click through rate soar!

There are nine distinct templates representing different sectors, demographics and industries. We’ve tried to include something for everyone. Login today to browse the new templates available.

We’ve tested them in a variety of email applications including mobile email and on the iPhone. Wherever used, your Newsletters will look great!

Example newsletter template for schools

You can even download & edit your preferred template, so you can add your branding or change the colors or fonts as you see fit.

Remember, if you want a custom template, we’ll do it free if you upgrade to any annual plan, or for just $99.

Let us know what you think…

Notice the newsletter registration form

With all the hints and tips we give out, we thought – what better way to show off how Nourish users are benefiting than to showcase some of the best newsletters, that’s why we decided it’s time to launch Nourish Featured Newsletters and start sharing the best examples of newsletters created by Nourish customers.

This month we’d like to showcase the Bandit-Magazine: http://bandit-magazine.com a webmag of today’s urban women dedicated to be
- 100% female
- 100% lifestyle
- 100% urban and fashionable!

Authors of this issue are: So D-Licious, T-BOON, Camille, Julie, Anne-Estelle writing for hundreds of subscribers. In this great newsletter you can notice the catchy subject, fancy content style and design; we’ve got plenty of images with each article which certainly improves their open and click-through rate. For more details on how to include images in your newsletters see this article

BanditMagazine - January Featured Newsletter

Looking at the website you can see how easy it is to register for the newsletter with the registration box in the right column of EVERY page. This was done simply by adding the WordPress Nourish plugin. It’s no wonder that this Nourish user is getting great repeat visits, the combination of great content and a fantastic newsletter, just keeps customers coming back for more.

So you may ask what can be done to make their next issue even better? A good fit may be a nice promotion to increase number of subscribers (for example run a prize for every 1000^th subscriber), or to include retweet buttons (by installing the WordPress plugin tweetmeme). Anything else? We leave it to your imagination

If you’re especially proud of your newsletter and would like to have it featured on our blog, please forward it to me at my[at]nouri.sh and we’ll showcase it here for others to see and learn from.

If you need a little help getting your newsletter perfect, just ask, I’m always happy to help.

Mariana

Keep customers informed with an email newsletter

Do your customers know what’s going on in your business? How can you inform them of that press release or that award in a low cost way that’s non intrusive? Most businesses know they need to have an eNewsletter, indeed, many have attempted one, only to find that it doesn’t go out on schedule, the content isn’t quite perfect and it ends up taking ages to get right. This is where the free web service Nouri.sh really helps.

Here are our top tips to ensure you keepsubscribers subscribed and maximise open-rates and click-throughs:

1. Segment your subscribers: This is probably the best tip. Different readers want different information. Give some thought to your different groups of subscribers. For example you may want to use separate campaigns for: Customers, Prospects, Leads, Suppliers, Partners and Investors. With Nourish you can have multiple campaigns, each using a different feed category from your chosen blog(s).
2. Give subscribers multiple schedule options: You might have daily / weekly / monthly campaign options. Some people want to be in the know, while others want an occasional summary.
3. Use at least 1 image per article: Make it visually appealing, but not overly visual so that it reads like a promotional email. This can normally be achieved by adding images to your RSS feed. Put some effort into the image quality, photoshop images to enhance colors if needed.
4. Summarise everything: Instead of sending out whole articles in your newsletter, use the ‘read more’ tag to allow readers to get the gist of each article, then if they want to read it they are more inclined to click the link and before they know it customers are reading around your website to find out what’s new. Most blogs have the ‘read more’ tag built in.
5. Don’t send less than 3 items: If you don’t have any news, don’t bother your subscribers. It’s better that a campaign is skipped than sending a newsletter with 1 or 2 summarised items. If they don’t like either article there’s a high chance they’ll unsubscribe. If you don’t write a lot of content, it’s easy to syndicate someone else’s, just use the RSS feed from your trade association. Nouri.sh lets you use multiple RSS feeds for content in your newsletter.
6. Write good content! Sounds simple but in the haste to get news published it’s so easy to make mistakes. Always ensure your articles are proofed. Also too often we see over-optimised articles. Write for your audience with catchy headlines, don’t write for the search engine. Exclude optimised articles from your newsletter.
7. Encourage a debate and use Social Media:  If your readers post comments on your articles/posts/news get back to them, answer any questions show that you appreciate their readership. There’s nothing better than having someone else promote your news for you. Make it easy for readers to tweet your news, include links to your LinkedIn Group or Facebook Fan page for example.
8. Give something away Having a competition is a great way to get and keep subscribers. If you can afford to give away something good like an iPod or a case of champagne.
9. Use a neat template: A good template doesn’t need to be a work of art, it just needs to give the email a reliable structure, visible in a host of different email clients. Also use a text only version so Blackberry users can read you newsletter. Most good email syndication tools will take care of this.
10. Use a trusted server or service provider: It’s easy to get your server blacklisted if you try to do your own campaigns from Outlook. A web application like Nourish will mean your email comes from a white-listed server and that the email is trusted, thus avioding the junk filter.

We all know that we should be in front of our customers more. The chances are that you have great news, case studies and plenty going on, Nouri.sh makes sure that your customers know about it, best of all, it’s free!

Adding images to your feed might not be a standard feature of your blog or CMS. If you’re feeding off a WordPress blog, you’ll be glad to know its pretty simple. Just install the aptly named plug-in ‘WP RSS Images’ – written by Alain Gonzalez – and don’t worry about it being version 1.0; he got it right first time.

Once installed, you can configure the size of the thumbnail image to be used in your feed, which is automatically generated. Since only the first image can be taken, as my aussie friends say, make it a beauty.

Enjoy