Fed up with paying for a service you’re not always using?

You need to upgrade to Nourish…

If you’ve been using a competitor’s product to distribute your email newsletter and are not quite happy with the service, we’d be delighted to win your business.  Other email distribution tools may not quite give you the same customer service or quality of newsletter, we’ll prove to you how Nourish is better!…

In exchange for upgrading from a competitor’s product, we’ll give you:

• 6 months free (on the starter plan – 5000 subscribers)
• A professionally designed custom template
• Setup support to help you get the most from your newsletter

You must be using a paid for level of service and close your account with the competitor to be eligible.

The process works as follows:

• Use the form below to express your interest
• Register on the free version of Nourish
• We then create your custom template, for you to approve
• Migrate your subscribers to Nourish
• Edit the subscription forms on your website
• Close your account with your competitor & send us the proof!

Existing Nourish Customers:

If you’re an existing customer reading this, please join the affiliate programme then help us promote the campaign by tweeting about it.

Please drop us your details to take advantage of this offer...

*(denotes required field)

Name: *

E-Mail Address: *

What email solution do you currently use? *

Why do you want to upgrade to Nourish? *

What specifically appeals to you about Nourish? *

CAPTCHA Code: *

The importance of email marketing to digital marketers is clear from our latest email marketing census1 which showed that Email‟s share of the budget had increased to 23% of annual digital marketing budgets in 2008. Budgeted spend on email marketing was only slightly behind the budget for the website and search marketing, activities which tend to be much more widely discussed online.

Investment in email marketing reflects the results delivered, with respondents to our email census rating email as the best channel for return on investment after search engine optimisation, with almost two thirds of company respondents (78%) rating email as either “excellent” or “good”. Only 4% say that email is “poor” for ROI, with a further 18% describing it as “average”.

So there you go………email is the most effective form of digital marketing so if you don’t already have a nourish account sign up now to start your online campaign. Registration is free and takes only a few moments.

Just like sending something across the country by post emails also need to stop off at various points, the headers show you this exact route and reveal these stops. They also show the details of the sender and the recipients. Headers also reveal more about the different ISP’s through the information they chose to include

Every email landing in an inbox is given a header. So why haven’t you seen one? This is more than likely because each email client (that’s the service or program you use to read you emails – like Outlook, Hotmail, Googlemail etc) hides these headers in a different way. They are hidden from view because unless you’re an email marketer trying to find out more about your email deliverability, the header is not that interesting to see.

For more information on how to see headers on different email platforms go to:

http://www.abika.com/Reports/Samples/emailheaderguide.htm

The Act includes provisions about:

-The online infringement of copyright, including copyright and music companies’ rights and about penalties for infringement
-The functions of Ofcom
-Internet domain registries
-The functions of the Channel Four Television Corporation
-The regulation of television and radio services
-The regulation of the use of the electromagnetic spectrum
-The Video Recordings Act 1984
-Public lending right in relation to electronic publications
-Amendment of the Communications Act 2003 requiring Internet service providers (ISPs) to disclose details of customers who repeatedly infringe copyright, on production of sufficient evidence, with a possible fine of £250,000 for non-compliance
-The requirement that ISPs block access to sites that allow “substantial” infringement

For more information, the full act is available here. http://www.opsi.gov.uk/acts/acts2010/ukpga_20100024_en_1

We intend to award a feature every month and there is no deadline for this contest but why wait!? This is a great chance to get showcased and gain more subscribers. Send me your newsletter now at my[at]nouri.sh so that we generate awareness and exposure for you from our blog!

Join us on Facebook, Twitter and LinkedIn to follow our discussions and share any comments and statistics you may be willing to share with us and other followers.

And remember if you still need a little help getting your newsletter as smart and powerful as you want it, just drop me a line, I’ll be happy to help

Send frequently

The basics

• The nature of your message must be clear to the recipient from the start- you must not disguise the origin or purpose of the message.
• You must always have an unsubscribe link (or  a way for users to unsubscribe).
• Recipients must have opted in to receive your updates.
  

There are two exceptions to the opt in rule:

• You can promote your business to employees of a Limited Company.
• If someone has bought (or negotiated to buy) something from you, and provided their email address, you can promote related goods and services to them.
• You must still provide an opt out service.

 ‘Forward to a Friend’ emails

• If you are planning a ‘forward to a friend’ email then you must make it clear that the recipient should only forward the email to people who will be happy to receive it.
• If you offer an incentive to people who forward the email, and it’s sent to people who are unhappy to receive it, then you are liable as the instigator of that email.
• You cannot ask a receiver to provide you with other people’s email addresses, unless you have the specific consent of those individuals – whether directly to you or via the original recipient.

 Summary:

• You can ask a recipient if they mind you passing on their details to a third party organisation to promote their products.
• You must ensure, however,  that the third party is reputable and complies with the law
• You can send genuine business-related emails to your existing customers, or to people who have left their details with you i.e. during an enquiry, provided the email is about a similar product/service.
• You MUST NOT treat competitions etc. as a way of building a mailing list – recipients must actually request to opt in to receive promotional emails
• You must ensure that the recipient has actually opted in. It is your responsibility to check this.
• You must always keep up to date with the legal principles surrounding email marketing.
• It may help to appoint somebody to do this.
• Breaches of legal principles can be costly both monetary and in terms of reputation.
• Always check the Data Protection Act- it is updated regularly and terms contained in the US version breach terms in the UK version.

Keep checking our news section for an update on Data Protection law and how it affects your business!

If you're going to offer a prize make it something good!

They say a picture is worth 1000 words… We say a good prize is worth 10,000 subscribers.

Build your list of subscribers by bribing your community with a prize each month. For example, you could offer a prize for:

• the best comment
• the nicest testimonial 
• forwarding the newsletter to the most people
• proving you read the newsletter by answering a simple quiz
• just being on the list (random selection)
• any of the above

This will increase your subscribers and keep them subscribed for longer in hope that they win, it also helps to build your user community. Run the prize regularly and make a point of asking the winner to send in a photo showing them enjoying the prize, this will help to reinforce the message to other community members.

Make sure the prize is something good like case (not a bottle) of champagne and offer an alternative prize, in case the user doesn’t drink, for example an iPod Nano. 

Publicise the prize everywhere, on your Facebook profile, Linked In, Twitter as well as on your website and blog. Use a nice graphic, here are some inexpensive champagne images you could use:

• http://www.istockphoto.com/stock-photo-2135310-champagne-bottle.php
• http://www.istockphoto.com/stock-video-4926563-champagne-celebration.php (video)

Use your blog to promote the prize each month naming the winner of the last prize, ideally with a photo of them and the prize.

Here is a reliable supplier of champagne in the UK,  at $80 / €70 / £60 + postage:

• http://www.virginwines.com/product/prod_case_details.jsp?PRODUCT%3C%3Eprd_id=845524442987071&FOLDER%3C%3Efolder_id=2534374303106973&bmUID=1270663845528
• Any suggestions for a US / EU supplier anyone?

Disclaimer: You may want to have a terms and conditions page for the prize, so you don’t get in to trouble sending a case of champagne to someone under the legal age limit.

Look out for our prize-post to see how you can win a case of champagne!

This month we’d like to showcase a great example newsletter created by http://www.dgm-uk.com/ - DGM, the UK’s most experienced  affiliate network.

We designed a custom template to promote the DGM brand and give a more professional look to all their newsletter mailings. With well written content, this is an excellent example of a newsletter designed for hundreds of subscribers.

DGM empower their customers with control over their affiliate and search marketing campaigns, deliver more performance, and ultimately… more return on investment.

Take a look at their website http://www.dgm-uk.com and you will immediately notice the newsletter subscription box on EVERY page. Using the Wordpress Nourish plugin makes this incredibly simple. You are more than welcome to sign up!

Thanks to Chris here is some valuable feedback about DGM’s experience of Nourish:

Why did you want a newsletter in the first place? We wanted to be able to provide a weekly touch-point to for our current and prospective clients to keep us front of mind.

Why did you choose Nourish? I was keen to reuse content already written on our blog and site so RSS was the way forward.  The fact that Nourish can aggregate more than 1 feed was the decisive factor, plus all sites are built using Wordpress.

How easy was it to get going with Nourish and would you recommend us to friends/ colleagues? Pretty easy, except the template, but Nourish did that for us. And there were a couple of glitches with links not working. Took about a month to get up and running smoothly. And yes, I would.

How much has your web traffic increased thanks to Nourish? Too early to tell, but the visitors that have come through have spent the longest time on the site and viewed more pages than average.

Have you noticed more engagement on your blog with returning visitors? Mildly but can’t attribute that to the newsletter yet.

How do you intend to promote your newsletter to increase subscribers? The sign up boxes are on both the blog and the main site for organic growth.  Sales team will be encouraging people to sign up and will promote via Twitter, Facebook etc. We’re also going to increase the scope of the blog to include more interest pieces.

Hope you liked today’s feature. Stay tuned for new Nourish features to make sure your newsletters are smart and powerful!

If you’d like to have your newsletter featured on our blog, please forward it to me at my[at]nouri.sh and we’ll showcase it in one of our next editions.

Here are some great tips for creating amazing email newsletters. And remember if you still need a little help getting your newsletter as bright as you want it, just drop me a line, I’ll be happy to help.

Mariana