May 06
We need YOUR help! Please let us know what you think of nouri.sh. We want to know how we can improve our service and make it better for you so please post your feedback on our blog. We look forward to hearing from you.
Apr 18
Laws are not standard across Europe – depending on your market always check with the laws of the country you are dealing with. Below is a summary of the principles of UK law.
The basics
- The nature of your message must be clear to the recipient from the start- you must not disguise the origin or purpose of the message.
- You must always have an unsubscribe link (or a way for users to unsubscribe).
- Recipients must have opted in to receive your updates.
There are two exceptions to the opt in rule:
- You can promote your business to employees of a Limited Company.
- If someone has bought (or negotiated to buy) something from you, and provided their email address, you can promote related goods and services to them.
- You must still provide an opt out service.
‘Forward to a Friend’ emails
- If you are planning a ‘forward to a friend’ email then you must make it clear that the recipient should only forward the email to people who will be happy to receive it.
- If you offer an incentive to people who forward the email, and it’s sent to people who are unhappy to receive it, then you are liable as the instigator of that email.
- You cannot ask a receiver to provide you with other people’s email addresses, unless you have the specific consent of those individuals – whether directly to you or via the original recipient.
Summary:
- You can ask a recipient if they mind you passing on their details to a third party organisation to promote their products.
- You must ensure, however, that the third party is reputable and complies with the law
- You can send genuine business-related emails to your existing customers, or to people who have left their details with you i.e. during an enquiry, provided the email is about a similar product/service.
- You MUST NOT treat competitions etc. as a way of building a mailing list – recipients must actually request to opt in to receive promotional emails
- You must ensure that the recipient has actually opted in. It is your responsibility to check this.
- You must always keep up to date with the legal principles surrounding email marketing.
- It may help to appoint somebody to do this.
- Breaches of legal principles can be costly both monetary and in terms of reputation.
- Always check the Data Protection Act- it is updated regularly and terms contained in the US version breach terms in the UK version.
Keep checking our news section for an update on Data Protection law and how it affects your business!
Apr 07
If you're going to offer a prize make it something good!
They say a picture is worth 1000 words… We say a good prize is worth 10,000 subscribers.
Build your list of subscribers by bribing your community with a prize each month. For example, you could offer a prize for:
- the best comment
- the nicest testimonial
- forwarding the newsletter to the most people
- proving you read the newsletter by answering a simple quiz
- just being on the list (random selection)
- any of the above
Mar 26
This month we’d like to showcase a great example newsletter created by http://www.dgm-uk.com/ - DGM, the UK’s most experienced affiliate network.
We designed a custom template to promote the DGM brand and give a more professional look to all their newsletter mailings. With well written content, this is an excellent example of a newsletter designed for hundreds of subscribers.
Mar 24
Many of our clients have asked for an automated birthday message.
Do you want to send your loyal customers vouchers or promotions as a birthday gift?
Then think about segmenting your subscribers into specific groups – you may want to target certain groups at particular times of the year etc. The more relevant you make your campaign the better the response. Choose demographics such as age, gender, post code etc.
This is a popular marketing tool so make sure you don’t miss out and segment your audience now!
Mar 21
Choose from nine stunning newsletter templates
Wow! Check out our newsletter templates, available now.
There is a simple formula to great newsletter design – keep it simple. Each template is similar in layout, but unique in imagery. Pick the template that suits you best & watch your open & click through rate soar!
There are nine distinct templates representing different sectors, demographics and industries. We’ve tried to include something for everyone. Login today to browse the new templates available.
Mar 19
Stop…..check your email checklist!
Before you click send check your email checklist to avoid embarrassing mistakes. If you don’t have a checklist here are a few things we recommend putting on yours.
- Test your subject line for readability in different email programmes then…
- Check how your email appears in different email programmes
- Do the first 15 characters contain the main hook?
- Does it contain any spam filter words? – Free, click here, act now
- Does the link point to the correct landing page
- Does your email have the mandatory information – think about what you need to be putting in every email – i.e. a register now link, dates/times/location of events etc
- Most importantly think about how it will look to the recipient. Consider the design and layout – make the first sentence snappy and short.
And don’t forget…..check, check and check again…..
Use your checklist every time you send a newsletter and your email campaign will always run smoothly and efficiently.
Mar 07
In doing our bit for social media, we’ve created profiles on Facebook, LinkedIn and Twitter, where we plan to discuss new features as well as providing tips and tricks.
Please join us…
- Become a Nourish fan on Facebook
- Follow us on Twitter
- Get LinkedIn with us & Please leave us a testimonial
Jan 23
Notice the newsletter registration form
With all the hints and tips we give out, we thought – what better way to show off how Nourish users are benefiting than to showcase some of the best newsletters, that’s why we decided it’s time to launch Nourish Featured Newsletters and start sharing the best examples of newsletters created by Nourish customers.
Aug 28
Keep customers informed with an email newsletter
Do your customers know what’s going on in your business? How can you inform them of that press release or that award in a low cost way that’s non intrusive? Most businesses know they need to have an eNewsletter, indeed, many have attempted one, only to find that it doesn’t go out on schedule, the content isn’t quite perfect and it ends up taking ages to get right. This is where the free web service Nouri.sh really helps.