Feb 20

This post will discuss how to attract subscribers that you do want, and how to identify and get rid of those you don’t.

file000138472429So let’s start off by having a spring clean of existing subscribers. A good way to highlight inactive users is by looking at their open rate and CTR. If you have sent more than 5 newsletters out and none of these have been opened or clicked on, then you know this user is inactive and it is worth unsubscribing them from your newsletter. In order to avoid deleting an excessive number of subscribers, you can send out a final email, highlighting that they have been inactive and informing them they will be removed from the mailing list if they don’t get in touch.

So how do you attract new subscribers? Firstly, ensure your subscribe form is placed logically and visibly on your website. If someone enjoys reading your content, they will want to sign up to the newsletter. If they have to trawl through your pages to find how to do this however, you will probably lose their interest. You should always be able to subscribe from the blog/news section of the site.

Another top tip is posting a subscribe link on your social media pages every so often, and finally using the personalised subscribe link is an extra special touch when you are just targeting one person. This is the kind of thing you can add in to an email for example:

https://app.nouri.sh/campaigns/1234/subscribe?subscriber[email]=email@domain.com

If you need help implementing any of these tips, send over a quick email and we will be in touch!

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Dec 07

The new year is a time for new starts, but why fix what’s getting results?

Continue nouri.shing your online marketing campaigns into 2013 and we’ll give you some special discounts to help kick-start your newsletter:

  • 2 months free when you prepay for 10 months, giving you newsletter campaigns throughout 2013.
  • A free, tailor-made newsletter template (worth $99) AND 2 months free when you prepay for 22 months. Your template will be designed to match your existing branding or your new vision, and structured to your liking.

And in case that wasn’t enough, we’re also offering comprehensive bespoke packages tailored to your unique business requirements.

To take advantage of any of these offers, email us at my[at]nouri.sh and we’ll get in touch as soon as we can.

Don’t miss out. The Nouri.sh team look forward to helping you make 2013 your best year yet!

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Jul 04

The last few months have been very busy for us at Nourish. We have put a lot of work to ensure Nourish runs smoothly with minimum effort from your side.

We have put together some simple steps to help in case you need quick troubleshooting advice. If you have scheduled your campaign, however it did not deliver occasionally, please check the following:

1. If you configured a minimum number of posts, you should ensure that you RSS feed has enough new items to send. For example if you configured a minimum of 3 but only 2 posts were written since last newsletter, then it will not send until you have enough posts. You will have to log into your Nourish account and select “cancel” or “send anyway”.

2. Check if the URL of your RSS feed has not changed. This can happen for example if you change the permalinks setting on a WordPress blog.

3. The RSS feed you’ve set up for a blog or webpage may have some errors that need to be corrected. Please note the following:
* Please run your URL through an RSS validation service like the one at http://validator.w3.org/feed to identify compliance errors. RSS feeds should be RSS 1.0, RSS 2.0, or Atom compliant to be used by Nourish successfully.
* Even if your RSS is valid, but there are some errors identified please try to correct them by contacting your IT team or your feed producer.

4. If everything above worked just fine, there still may be issues with the RSS feed accessibility. You may want to contact your feed producer. They may be updating or eventually having site issues, or they may limit third parties, like Nourish, from accessing their site.

If you have configured everything correctly but still there are issues please contact Nourish Customer Support via a Help Desk ticket from within your Nourish account. Alternatively you can use this url directly: http://www.nouri.sh/helpdesk

Of course you are welcome to drop us a line if you are not sure how to perform some of the steps above.

To help you quickly and efficiently we ask you to include as much details in your message to us.

Thank you for using Nourish!
Your Friendly Nourish Customer Support

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Sep 26

Nourish is great for your Social Media strategy

Our customers know it, but we thought you may also want to know just how powerful Nourish really is when it comes to engaging an audience.

You know your business best, however one thing we wanted to make sure you have is a great eNewsletter. We have been developing Nourish as the eNewsletter solution that will empower you to differentiate in your Social Media strategy. Your ‘unfair advantage’.

Here is how…

Nearly all news sources on the web use RSS. How many of your readers familiar with RSS? Who knows?… But the good thing is that almost all of them are familiar with email. So this is where comes Nourish helping you to share your content in the format familiar to your readers.

Unlike other tools Nourish only lets you generate emails from an RSS feed. You can use a single or a combination of RSS feeds to streamline valuable and engaging content to your readers. Different feeds can be used for different campaigns, and even different template can be used for each of your newsletters. For example you can communicate with your clients using a different tone to how you communicate with your suppliers.

Nourish is easy to set up and intuitive. It makes managing a large list of subscribers effortless. The opt-out process, as well as subscribing/unsubscribing to individual campaigns is completely automated. Nourish can take the hassle of you managing any number of subscribers, starting from a personal blog to a large company newsletter.

Only those who have run multiple campaigns know how overwhelming that can be. If you aim to target multiple audiences or promote different products, Nourish has a great deal to offer you. It allows you to run multiple campaigns for segmenting your subscribers. Delivering the most relevant content to each group of your readers can boost your open and click through rates and reduce unsubscribers. Plus you have subscribers’ statistics at hand any time to validate the relevancy in the course of your campaigns to their audience.

Nourish allows you to manage multiple campaigns in one single account. Each campaign you create represents a different newsletter. Nice and simple! Unlike any other service Nourish does not limit the number of campaigns you can have.

We know how important it is for B2B organizations for example to segment their subscribers by industry sector. Your campaigns, and the content you deliver with each may vary on (for example) customer demographics, or by set products or services. Or perhaps you may need to have a more ‘independent’ newsletter featuring content from multiple sources.

It’s also easy to create a form for your website to add subscribers to one or more of your campaigns. We have developed a WordPress plugin called Nouri.sh Newsletter that makes this a simple 2 step process.

With the automated scheduling you are sure that your email campaigns go out at regular intervals, without logging in or any manual intervention from your side. Just set and forget!

And my favourite one: your readers like cool custom templates. Your Nourish emails can have your unique branding for a professional look of your campaigns. We can help with that too, just send your brand ideas to: my [at] nouri.sh

Unlike other similar services, Nourish will not force you to upgrade after a trial. Come join us for free today and keep it free as long as you wish!

Plus one: make sure you invite all your friends and contacts too. We’ll make sure they will also get it for free!

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