Sep 26

Nourish is great for your Social Media strategy

Our customers know it, but we thought you may also want to know just how powerful Nourish really is when it comes to engaging an audience.

You know your business best, however one thing we wanted to make sure you have is a great eNewsletter. We have been developing Nourish as the eNewsletter solution that will empower you to differentiate in your Social Media strategy. Your ‘unfair advantage’.

Here is how…

Nearly all news sources on the web use RSS. How many of your readers familiar with RSS? Who knows?… But the good thing is that almost all of them are familiar with email. So this is where comes Nourish helping you to share your content in the format familiar to your readers.

Unlike other tools Nourish only lets you generate emails from an RSS feed. You can use a single or a combination of RSS feeds to streamline valuable and engaging content to your readers. Different feeds can be used for different campaigns, and even different template can be used for each of your newsletters. For example you can communicate with your clients using a different tone to how you communicate with your suppliers.

Nourish is easy to set up and intuitive. It makes managing a large list of subscribers effortless. The opt-out process, as well as subscribing/unsubscribing to individual campaigns is completely automated. Nourish can take the hassle of you managing any number of subscribers, starting from a personal blog to a large company newsletter.

Only those who have run multiple campaigns know how overwhelming that can be. If you aim to target multiple audiences or promote different products, Nourish has a great deal to offer you. It allows you to run multiple campaigns for segmenting your subscribers. Delivering the most relevant content to each group of your readers can boost your open and click through rates and reduce unsubscribers. Plus you have subscribers’ statistics at hand any time to validate the relevancy in the course of your campaigns to their audience.

Nourish allows you to manage multiple campaigns in one single account. Each campaign you create represents a different newsletter. Nice and simple! Unlike any other service Nourish does not limit the number of campaigns you can have.

We know how important it is for B2B organizations for example to segment their subscribers by industry sector. Your campaigns, and the content you deliver with each may vary on (for example) customer demographics, or by set products or services. Or perhaps you may need to have a more ‘independent’ newsletter featuring content from multiple sources.

It’s also easy to create a form for your website to add subscribers to one or more of your campaigns. We have developed a WordPress plugin called Nouri.sh Newsletter that makes this a simple 2 step process.

With the automated scheduling you are sure that your email campaigns go out at regular intervals, without logging in or any manual intervention from your side. Just set and forget!

And my favourite one: your readers like cool custom templates. Your Nourish emails can have your unique branding for a professional look of your campaigns. We can help with that too, just send your brand ideas to: my [at] nouri.sh

Unlike other similar services, Nourish will not force you to upgrade after a trial. Come join us for free today and keep it free as long as you wish!

Plus one: make sure you invite all your friends and contacts too. We’ll make sure they will also get it for free!

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Dec 24

We’d like to wish all our readers a Merry Christmas and a Happy New Year!

Thank you for all your feedback and help with making Nourish better. Keep sharing with us!

A joyous and prosperous 2011 from all at Nourish!

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Aug 11
Featured Newsletter - Forget Computers
 

Forget Computers is a team of Apple support specialists, dedicated to helping people work smarter by managing technology. Notice the Nourish newsletter subscription box on their homepage, allowing visitors to stay updated on the latest tips, techniques and even Tweets! Yes that’s right, Forget Computers have gone one step further by using Nourish to turn tweets into a weekly newsletter. Now that’s cool!

Here are some interesting insights shared by Ben Greiner, Founder & Lead Consultant at Forget Computers:

Why did you want a Forget Computers’ newsletter in the first place? 
We wanted a way for clients and our team to receive a weekly summary of our Tweets.

Why did you choose Nourish?
We choose Nourish because of its ability to quickly and easily take an RSS feed and convert it into a scheduled newsletter.

How easy was it to get going with Nourish?
We were up and running with a test newsletter in less than one hour.

Would you recommend us to friends/ colleagues?  
Yes.

How much has your web traffic increased thanks to Nourish? Do you see any change in figures already?
Not yet. We are still building our subscriber list.

How do you intend to promote your newsletter to increase subscribers? 
We will continue to promote it via Twitter, our public Knowledge Base and through postcard mailings to our current and potential clients. 

Forget Computers provide Macintosh technology management and support for IT and Creative Professionals. A way to improve their open and click-through rates and to quickly gain more subscribers is to create different campaigns. By branding campaigns with bespoke templates and segmenting subscribers, allowing them to sign up for the most relevant campaign/s, they can attract more subscribers who will stay longer and come back regularly. I am sure their website visitors and readers will appreciate the opportunity to subscribe for and receive selected information relevant to their interests and needs.

Segmenting subscribers is a smart way to see which topics are of greater interest. Nourish allows you to create different campaigns and using campaign statistics you will gain considerable insight into what works well for your newsletter and which aspects you can improve.

Nourish can help to provide your audience with the most relevant content. As always, I am here to help you get the best out of your Nourish newsletter, so do not hesitate to reach out if you have questions or doubts.

Found other creative ways to use Nourish? We certainly want to know about that! Let me know by emailing me at my[at]nouri.sh We’d love to showcase your newsletter as an example for our customers to see and learn from.

Stay creative!

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Aug 07

A view of the admin panel in WordPress

Its finally here and we’re sooo excited to tell you about the WordPress plugin we’ve all been waiting for. If you want a quick and efficient way to add subscriber to you campaigns, install this plugin and you’ll see a widget where users input their email address, choose a campaign and join. That’s it! Just watch your subscription base grow and grow.
Continue reading »

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Jul 24

They say a picture is worth a thousand words. By adding images to your feed, your newsletter will look the business. It’s more likely to be read and you’ll certainly improve your click through rate. So here is how to do it…

Adding images to your feed might not be a standard feature of your blog or CMS. If you’re feeding off a WordPress blog, you’ll be glad to know its pretty simple. Just install the aptly named plug-in ‘WP RSS Images’ – written by Alain Gonzalez – and don’t worry about it being version 1.0; he got it right first time.

Once installed, you can configure the size of the thumbnail image to be used in your feed, which is automatically generated. Since only the first image can be taken, as my aussie friends say, make it a beauty.

Enjoy

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eNewsletter


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