So it’s that time of year again, just over a week to go until Christmas Day. As consumers step up their spending we in the office are unsurprisingly winding down for a small (well deserved) break.
It is common for businesses to avoid change as the festive season approaches. This can be because it is the busiest time of year and not the appropriate moment to be changing strategies, for others they feel it is just not the time of year to get things done. People will inevitably have holiday, partners will be closed for various amounts of time, and others are simply excited for one too many glasses of bucks fizz!
Whilst we have a few more working days available, let us prepare a few treats we can give our business. After all, the Christmas indulgences may very well inhibit your judgement, so it best to outline some plans before the holidays.
If you don’t have one, get one. It can be used in so many different ways, depending on your requirements. It allows you to have a voice, whether this is for selling, informing, helping or simply connecting with people it is a great way to compliment any social media work you do. The only thing you may need to pay for is content creation, so blogs bring a whole host of benefits for very little outlay.
An eNewsletter Campaign
Again it is essential that you have a voice and that you communicate. This could be a newsletter for your staff members, a newsletter for clients or why not just implement both! You can use content from both social media campaigns and from your blog. In fact, any source that has an RSS feed. You can tag certain posts so they only go to certain groups and the whole thing really can be tailored to your individual needs. Have a think what would benefit or add value to your company and if you have any questions please post a comment and we will get back to you.
These are great opportunities to rebuild relationships with staff. If you have been focussed on a project and haven’t given them much time over the past few months, suggest a catch up. This is a great opportunity for an employee to share thoughts about their own progress and it really doesn’t need to be your analysis of them. Have a chat, make some notes and then get back to them with a plan of action. Another benefit about engaging your staff in this way is that they feel they can share ideas and solutions to their everyday problems. With your help these can be implemented, so you end up with a happier employee who has a little more spare time to make you some lovely money!
A Christmas Party
The highlight of the social calendar, new dresses, new shirts and everyone is filled with festive cheer. It is great to end a year on a high and recognising hard work with a nice meal or a few beverages is always appreciated. It is nice to remind ourselves that we work with great people and this is something we often overlook in the office. Especially in the run up to Christmas, tensions in the office can run high. A lot of people under a lot of pressure cannot end well. The great thing about socialising outside of work is you get to know and appreciate the person, not the job title.
From the Nouri.sh team