{"id":260,"date":"2010-04-18T11:45:16","date_gmt":"2010-04-18T10:45:16","guid":{"rendered":"http:\/\/www.nouri.sh\/buzz\/?p=260"},"modified":"2010-05-13T12:56:50","modified_gmt":"2010-05-13T11:56:50","slug":"legal-principles-surrounding-email-campaigning","status":"publish","type":"post","link":"https:\/\/www.nouri.sh\/buzz\/getting-started\/legal-principles-surrounding-email-campaigning","title":{"rendered":"Legal principles surrounding email campaigning"},"content":{"rendered":"<p>Laws are not standard across Europe \u2013 depending on your market always check with the laws of the country you are dealing with. Below is a summary of the principles of UK law.<\/p>\n<p><strong>The basics<\/strong><strong><\/strong><\/p>\n<ul>\n<li>The nature of your message must be clear to the recipient from the start- you must not disguise the origin or purpose of the message.<\/li>\n<li>You must always have an unsubscribe link (or\u00a0 a way for users to unsubscribe).<\/li>\n<li>Recipients must have opted in to receive your updates.<br \/>\n<em><\/em><\/li>\n<\/ul>\n<p><em>There are two exceptions to the opt in rule:<\/em><em><\/em><\/p>\n<ul>\n<li>You can promote your business to employees of a Limited Company.<\/li>\n<li>If someone has bought (or negotiated to buy) something from you, and provided their email address, you can promote related goods and services to them.<\/li>\n<li>You must still provide an opt out service.<\/li>\n<\/ul>\n<p>\u00a0<em>&#8216;Forward to a Friend&#8217; emails<\/em><\/p>\n<ul>\n<li>If you are planning a \u2018forward to a friend\u2019 email then you must make it clear that the recipient should only forward the email to people who will be happy to receive it.<\/li>\n<li>If you offer an incentive to people who forward the email, and it&#8217;s sent to people who are unhappy to receive it, then you are liable as the instigator of that email.<\/li>\n<li>You cannot ask a receiver to provide you with other people&#8217;s email addresses, unless you have the specific consent of those individuals &#8211; whether directly to you or via the original recipient.<\/li>\n<\/ul>\n<p>\u00a0<strong>Summary:<\/strong><strong><\/strong><\/p>\n<ul>\n<li>You can ask a recipient if they mind you passing on their details to a third party organisation to promote their products.<\/li>\n<li>You must ensure, however, \u00a0that the third party is reputable and complies with the law<\/li>\n<li>You can send genuine business-related emails to your existing customers, or to people who have left their details with you i.e. during an enquiry, provided the email is about a similar product\/service.<\/li>\n<li>You MUST NOT treat competitions etc. as a way of building a mailing list &#8211; recipients must actually request to opt in to receive promotional emails<\/li>\n<li>You must ensure that the recipient has actually opted in. It is your responsibility to check this.<\/li>\n<li>You must always keep up to date with the legal principles surrounding email marketing.<\/li>\n<li>It may help to appoint somebody to do this.<\/li>\n<li>Breaches of legal principles can be costly both monetary and in terms of reputation.<\/li>\n<li>Always check the Data Protection Act- it is updated regularly and terms contained in the US version breach terms in the UK version.<\/li>\n<\/ul>\n<p>Keep checking our news section for an update on Data Protection law and how it affects your business!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laws are not standard across Europe \u2013 depending on your market always check with the laws of the country you are dealing with. Below is a summary of the principles of UK law. The basics The nature of your message must be clear to the recipient from the start- you must not disguise the origin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-260","post","type-post","status-publish","format-standard","hentry","category-getting-started"],"_links":{"self":[{"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/posts\/260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/comments?post=260"}],"version-history":[{"count":3,"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/posts\/260\/revisions"}],"predecessor-version":[{"id":262,"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/posts\/260\/revisions\/262"}],"wp:attachment":[{"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/media?parent=260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/categories?post=260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/tags?post=260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}