{"id":940,"date":"2014-02-06T17:45:16","date_gmt":"2014-02-06T16:45:16","guid":{"rendered":"http:\/\/www.nouri.sh\/buzz\/?p=940"},"modified":"2014-02-06T17:45:16","modified_gmt":"2014-02-06T16:45:16","slug":"top-tip-thursday-segment-your-audience","status":"publish","type":"post","link":"https:\/\/www.nouri.sh\/buzz\/toptipthursday\/top-tip-thursday-segment-your-audience","title":{"rendered":"Top Tip Thursday | Segment Your Audience"},"content":{"rendered":"<p>The key to a good newsletter is engaging the reader; you want the reader to click through to your site, explore it, and interact with you. We find that the best way to engage a reader is to send them content that is super relevant. It seems obvious, but unfortunately it is easier said than done. <\/p>\n<p>We have found that by segmenting your audience, highly relevant content IS possible.<\/p>\n<p><a href=\"http:\/\/www.nouri.sh\/buzz\/wp-content\/uploads\/2014\/02\/segment.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.nouri.sh\/buzz\/wp-content\/uploads\/2014\/02\/segment-275x300.png\" alt=\"segment\" width=\"275\" height=\"300\" class=\"alignright size-medium wp-image-943\" srcset=\"https:\/\/www.nouri.sh\/buzz\/wp-content\/uploads\/2014\/02\/segment-275x300.png 275w, https:\/\/www.nouri.sh\/buzz\/wp-content\/uploads\/2014\/02\/segment.png 342w\" sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/><\/a>This segmentation could take many forms, it totally depends why you use <a href=\"http:\/\/www.nouri.sh\/\">Nouri.sh<\/a> and what action you want your readers to take. A great example is differentiating between B2C and B2B users, as their wants and needs are very different. There are huge differences such as price, VAT and credit. <\/p>\n<p>The smaller the segments are the more focused the content will be. And the more reaction and interaction you will get from your audience. <\/p>\n<p>For help segmenting your readers, or advice on who to target with what content just drop us an <a href=\"mailto:sales@nouri.sh\">email<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The key to a good newsletter is engaging the reader; you want the reader to click through to your site, explore it, and interact with you. We find that the best way to engage a reader is to send them content that is super relevant. It seems obvious, but unfortunately it is easier said than [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[103],"class_list":["post-940","post","type-post","status-publish","format-standard","hentry","category-toptipthursday","tag-toptips"],"_links":{"self":[{"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/posts\/940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/comments?post=940"}],"version-history":[{"count":9,"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/posts\/940\/revisions"}],"predecessor-version":[{"id":950,"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/posts\/940\/revisions\/950"}],"wp:attachment":[{"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/media?parent=940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/categories?post=940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nouri.sh\/buzz\/wp-json\/wp\/v2\/tags?post=940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}