Communicate! Why internal email is essential.
Avoid gossiping, address issues, eliminate hand written scribble that ends up in the trash and keep your employees in the loop. These are just some arguments for why an internal newsletter is indispensable.
Recognise that you need to communicate with staff members.
Just because we are in the digital age doesn’t mean we should stop communicating. When people have an issue and they keep it bottled up inside it will eventually, inevitably explode. Avoid your business being caught up in the mess by creating an easy-to-manage internal newsletter.
If employees don’t know the goals of the company or what is expected of them then they don’t really have a cat in hells change of achieving it. There is no need to bombard your staff with an in-depth breakdown of figures or reveal the ins and outs of your strategy, but if an employee can see where they fit in to said “big picture” then this brings a whole host of benefits.
Set the record straight.
Along with sharing positive information with your workforce, there may also be the need for damage limitation. If you can foresee an issue then it’s best to inform employees in advance. First of all they may be able to help or make provisions so they can handle the situation better themselves and secondly it gives you time to present a calming and reassuring turn of events. Someone that knows there will be a 48h technical hitch with their pay will undoubtedly be less enraged than a person who is still clicking refresh on their online banking at 5pm.
Furthermore, gossip spreads like wild fire and just like the relationship between celebrities and the press, you may wish to make an ‘official statement’.
Tailor your message
Whatever information you would like to share, blogs, social media posts, events etc… You can tailor your newsletter campaign to the audience. All you need to do is have the relevant person subscribed to the relevant campaign. You could differentiate between simple things like department or seniority, right through to people of different ages, shift patterns and even personal interests.
So come on, what are you waiting for? Connect and engage with your employees and let them know communication isn’t dead.
If you are looking for a newsletter solution with the possibility to manage multiple campaigns then I would recommend Nouri.sh. It is easy to use, can be tailored to your needs and has a dedicated customer care team.